"Where a trademark is used generically, a trademark owner may need to take special proactive measures to retain exclusive rights to the trademark. Xerox corporation was able to generally prevent the genericide of its core trademark through an extensive public relations campaign advising consumers to "photocopy" instead of "xerox" documents."
"Where a trademark is used generically, a trademark owner may need to take special proactive measures to retain exclusive rights to the trademark. Xerox corporation was able to generally prevent the genericide of its core trademark through an extensive public relations campaign advising consumers to "photocopy" instead of "xerox" documents."