You most likely prefer "retarded" because it's feels different, and this is closely tied to it being a "no-no word". Swear words trigger a different part of the brain (limbic system and basal ganglia), so they feel more emotive, but if we didn't train ourselves to store them that way, they wouldn't.
You most likely prefer "retarded" because it's feels different, and this is closely tied to it being a "no-no word". Swear words trigger a different part of the brain (limbic system and basal ganglia), so they feel more emotive, but if we didn't train ourselves to store them that way, they wouldn't.
http://harvardsciencereview.com/2014/01/23/the-science-of-sw...