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For many tech people, the product is the goal - getting some techie thing going.

I agree with the first part("the product is the goal") but your second part("getting some techie thing going") sounds like one of the biggest myths. May be it was true at one point but building a great product no longer is seen as a tech-only undertaking. It requires talking to customers, identifying needs, understanding the quantitative value of what you are building in addition to the technical stuff.



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