I wonder if the modern incarnation of Android flagships would have taken off at all if not for Apple. When Android first showed up, the dominant "smartphones" were running Symbian/Windows Mobile and they had a very different view of the world when it comes to UX and hardware.
But it was generally seen as a gimmick instead of desired before Apple made it look good. Even when the iPhone came out, one of the jokes was how the grid of icons looks like how a Windows user's desktop would look like when they didn't understand the filesystem.
