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richcollins on July 25, 2012 | parent | context | favorite | on: If You Don’t Think You Need It, You Haven’t Seen G...

Maybe someone can list the great companies that have been started by "writing the ideal press release first".

michaelpinto on July 25, 2012 [–]

Two examples worth thinking of:

IBM may not have been started with a press release, but Paul Rand's branding and their advertising made them stand out from their competition.

Apple may not have been started with a press release, but Regis McKenna really helped put them on the map.

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