While I like the simplicity that Parse promises, I do worry a little about having my users' data being potentially held hostage by a 3rd party..
what if I publish a wildly successful app and store all my users's data using Parse, and then one day they decide to triple their prices? Or maybe sell their business to Google who decides to shut down the service?
We don't want to hold your data hostage. We're convinced the right strategy is to make it easy to migrate off Parse, so that people won't be concerned when moving onto Parse. For example, we recently launched one-click export, so you can get out all the data your app is storing on Parse without writing any code.