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>You also neglect to see the effect of thousands or tens of thousands of savvy people actively changing their mind about a company and NOT recommending it to people or bad mouthing the company

Savvy people have been badmouthing GoDaddy for years. Being recommended by the technorati simply isn't a part of GoDaddy's business model.

Here in Vancouver, there's a plumbing company called Milani. They hire bad plumbers, don't train them, and pay them poorly. They do shoddy work. Every other plumbing firm knows not to hire plumbers who used to work for Milani, and gets a significant amount of business going back to Milani sites to fix their mistakes. But, Milani takes out a full page ad on the front cover of the Yellow Pages. They advertise on bus stops and billboards. Milani spends more on advertising than the next 5 companies combined. When the average, uninformed person needs a plumber, they think of Milani. That's their business model.

GoDaddy is the Milani of registrars. They quite simply don't give a fuck whether they have a service worth recommending; they spend enough on advertising that they'll always have customers regardless.



I think it's silly to say everyone knows who fit a certain category. For example, look at Cheezburger moving away. I would have suspected he is fairly web savvy, you know, owning 1000 domains and running a giant blog network. But this apparently was the thing that called him into action. Plenty of room to spread the message and actually have people act.




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