You live in a parallel universe. Hacked ? So what ? Equifax got hacked too. Its valuation is literally up 150% since then lol. People make more money selling wordpress themes than I do selling low-latency C++.
Equifax is a monopoly. Run-of-the-mill companies will lose contracts and money when their infrastructure goes down or some crypto miner explodes their aws bill.
Optimizing is a different item, it reduces costs... More profit, better costs for customers, potentially undercut other companies with prices that are not feasible / offer more features.
