> One trend I’m most curious about right now is the rise of no or low alcohol drinks. I noticed this in Europe years ago — that nearly everywhere you went they not only offered, but touted non-alcoholic beverages in bars — highlighting the opposite approach the US was taking: pushing more extreme alcoholic drinks like Four Loko and the like, with non-alcoholic drinks being almost a taboo here. That is changing, quite quickly, it seems.
> One trend I’m most curious about right now is the rise of no or low alcohol drinks. I noticed this in Europe years ago — that nearly everywhere you went they not only offered, but touted non-alcoholic beverages in bars — highlighting the opposite approach the US was taking: pushing more extreme alcoholic drinks like Four Loko and the like, with non-alcoholic drinks being almost a taboo here. That is changing, quite quickly, it seems.