>the most important job of a UI designer [...] is how you communicate with your users.
>[...] it's too common that people [...] put aesthetics first.
While aesthetics don't need to come first in a design, they do allow a large amount of information -- that you're trying to communicate -- to be encoded in a way that's processed subconsciously and quickly:
A stranger dressed in "war paint" approaches you to sell you a coffee is going to perform worse than a Nanny wearing a warm, fuzzy, cozy, looking sweater.
>[...] it's too common that people [...] put aesthetics first.
While aesthetics don't need to come first in a design, they do allow a large amount of information -- that you're trying to communicate -- to be encoded in a way that's processed subconsciously and quickly:
A stranger dressed in "war paint" approaches you to sell you a coffee is going to perform worse than a Nanny wearing a warm, fuzzy, cozy, looking sweater.