Ah ... I was wondering how much the contract was monthly, mostly so I could figure out how much it actually costs over two years. At $55, the total cost is $1520. Somehow, I don't think that quite as many people would pay that much for it if they had to up-front.
True; that was what I was thinking, in fact. What I was trying to get at is that it's easier for the human mind to deal with lower costs which continue over a long time than a high cost up front, even if the same thing with all the same features is being purchased.
