I'm not sure I understand all the rage here against "clickbait" titles. I generally reserve a few down votes for folks that come in simply to comment on whether or not the title qualifies as "clickbait" -- comments like these truly add nothing to the conversation.

One of the purposes of a title on the web is to convince you to click on it. Good titles drive traffic. I don't get why we all get so hung up on how titles are written. If you don't like how something is worded, don't click on it.