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Putting the hyperbole in not only makes people click on it but it makes people be more swayed not only by reason but also by feeling . Sharing the article probably makes a significant people Donate to the organization. Disclaimer : I am an EFF member.


It sways people away because of feelings, too. I admire what the EFF does but I always have a hard time taking them seriously because of this.

Also, at some point, I think integrity demands reasonable language even if hyperbole is effective. It ends up being a variation on clickbait.


I respect their opinions, but similarly can't make it past a few paragraphs of their PR pieces. A valuable membership benefit, for me, would be a level-headed newsletter re-writing their PR wires.


I suspect they A/B tested it and went with what works.




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