Putting the hyperbole in not only makes people click on it but it makes people be more swayed not only by reason but also by feeling . Sharing the article probably makes a significant people
Donate to the organization. Disclaimer : I am an EFF member.
I respect their opinions, but similarly can't make it past a few paragraphs of their PR pieces. A valuable membership benefit, for me, would be a level-headed newsletter re-writing their PR wires.